.
Areas of Interest
If your firm wants to generate more high-quality opportunities it should develop differentiated approaches to the opportunities available in the market:
- Financial Sponsors – Preferred source for junior capital; proactively anticipate portfolio activity & financing ideas
- Secondary Markets – Actively monitor previous issuances; identify opportunities to adjust the capital structure
- Banks – Sector perspectives; idea flow to predict transactions
- Other Capital Providers – Be viewed as a preferred participant in small group deals
Potential Benefits
There are a number of potential benefits, both financial and non-financial:
- More Good Deals – Opportunity to deploy capital to quality deals with quality backers
- More Exclusive / First / Early Calls – Get there before the rest; more time for diligence and approval
- Proprietary Insights – Executive introductions to sponsor management teams and banker contacts; potential proprietary insights
- Better Market Intelligence – Active monitoring, idea flow, sharing of insights; executive transitions; company litigation
- Efficient Origination Efforts – Conference cross-checks; sponsor vintages; advance notice of coming-to-market (CTM) transactions via bankers
- Firm-wide Brand Promotion – Easy to use tools that provide the right data at the right time
Available Resources
In addition to having capital to deploy, your firm has other assets that could be utilized:
- Creative Financing – Establish the Scarcity principle by demonstrating a history of creativity
- Intellectual Capital – Sector expertise; insights into companies of interest to sponsors
- High-Quality Decision-making – Efficient processes; ability to reach a conclusion promptly; follow-through in secondary markets
- Considerate Relationships – Reasonable terms and approach to amendments/waivers; requested access to management
- Expert Contacts – Ability to make introductions to sponsors and bankers
- Fees – Holistic approach to banks’ origination efforts when awarding CLO mandates
- Risk Relief – Ability to help banks manage commitment and distribution risks
- Data Goldmine – Capturing and leveraging data can make all this possible
- Process Execution – Wide-spread adherence to adopted protocols ensures seamless operation and messaging
.
.
How can RApportTM help apply the
Principles of Influence?
.
Facts and processes that reinforce your point can affect a desired outcome
Reciprocity
Idea generation for sponsors
Sector expertise
Insight into target companies
Executive introductions
Relationship Investment Analysis (aka Balance of Trade)
Scarcity
Creative financing
A limited number of introductions
Exclusivity of insights
Frequency of early commitments
Relationship Investment Analysis (aka Balance of Trade)
Authority
Sector activity: # deals / market share / top buckets
Early / exclusive looks provided by others
Involvement in recent deals; by sponsor
Firm’s risk profile / structures / terms
Anchor commitments
Consistency
# deals involved w/ sponsor or bank
# of sponsor portfolio companies
# other direct lenders in the group
# of early and/or exclusive looks
Liking
# of previous deals together both as a firm and personally
Appreciative, personal comments during meetings and other events
Systematic congratulatory notes regarding successful transactions with other firms
Alignment of coverage between firms
Systematic monitoring of news source to recognize matters of personal interest and generate personal notes
Optimization of invitations to entertainment/relationship building experiences
Consensus
Sector activity: # deals / market share
# of other “club” groups
Early / exclusive looks by other firms
.
.
What are some of the things you will be able to say?
.
Multiple Principles can be reinforced with a statement
.
.
See how other groups
can generate alpha
.
.